Suppose you have decided to enter the U.S. market…
In this case, you will also need to build a management team based on your needs for this competitive marketplace. It would be useful if some of this management & operations team is preferably based in the U.S.How carefully and professionally you build this team will directly affect the success of your company.
Business management in the U.S. requires at least as much professionalism and care as establishing a company.
No matter how innovative your business idea, product or service you intend to sell, it is often considered that the management of your company is relatively much more important. It is checked whether your management team has a sufficient level of experience, professional qualifications, business appetite, vision, ability to work as a team, and communication skills as necessary for the U.S. market. The collaborative approach that your management team should develop regarding both B2C and B2B relations, as well as its ability to create an environment of trust and reputation are very essential.
Executives and employees in U.S. companies are expected to deliver according to the American business culture. At this point, the most important element in company management is that you need to be as responsive as possible to your clients, wholesalers and business partners. You should respond to their questions quickly and as soon as possible. For example, being on vacation or traveling is generally not considered as a good excuse to reply to emails late.
When you receive an email or message from your client or business partner, you must respond promptly, at least saying “OK, I am on it.”, or “I have forwarded it to the relevant unit.”, etc., even with a simple sentence or only a few words.
As your business grows, you should establish a high caliber of sales and marketing team, and have your employees reflect a similarly fast-paced working culture.
In a recently established company or a startup, you should be extra sensitive to the demands and expectations of your clients, and if necessary, you should consider extending your working hours until late. Especially within startups, you should approach every question from your clients as an opportunity to carry your product or service to a higher point.
Turkish companies may often choose friends or family members as managers, employees or local consultants in order to cut costs. Regardless of your preferences, it is recommended that you specify the services you expect to receive from these people in writing and in advance, and note down those services within a contract. These contracts will become more useful if they are prepared considering their desired career at your company, and their prospective (non-) immigrant status in the U.S.
Many industries in the U.S. are regulated by laws and rules that apply both at the federal and State level (sometimes even at the “county” or “city” level).
Before starting a business, during the phase for preparing your business plan, it is important to list and review all laws and rules that may be relevant, and to anticipate the regulatory compliance costs. When managing your business, it is important to regularly follow the updates on current laws and rules (especially trade and tax regulations regarding your business). The fact that your management team is aware of all applicable laws and rules, acts accordingly, and completes relevant administrative procedures in time is closely related to the short, medium and long-term growth rates and profitability of your company.
The ability that your management team can
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monitor changes in target consumer profiles in relevant States;
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review returns, complaints or any positive feedback from consumers;
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measure the effectiveness of logistics and sales channels,
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easily detect any problems that may occur in the processes, and improve them when necessary
will mean that your company can grow following a healthy trend both in the medium and long term, and your brand’s reputation will develop with strong steps.
The successful execution of all legal and operational issues mentioned above can successfully be achieved only with professional management and teamwork.
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