The American market is very large and competitive. Competing successfully and staying in the market permanently requires a high level of effort and patience. Almost everything – from consumer expectations to product and service standards – are quite different in the United States.
Achieving commercial success in this country and living the “American dream” is not as easy as it seems from afar.
Sales & Exports are the priority
Turkish businesses or other international companies aim to enter the U.S. market primarily for sale or exports purposes rather than production or investment. To be sure, the sales and export performance of your products or services is the measure of your company’s persistence in the U.S. market. After a steady export performance, companies that set up an office, a warehouse, or in the later stages, production or assembly facilities in the U.S. can be observed as well.
Selling in the United States with a steady record can be possible with the right and timely steps taken for this market. Successful entry into the American market is a process that should be planned meticulously while taking into account all areas of business, corporate, tax and immigration law. For this process, you need to set up a team that is competent at legal and practical procedures related to the U.S. market. The work performance of this team will directly affect your sales performance and the future of your company in the U.S.
The lack of consideration of important issues during the phase of company registration may cause unnecessary time losses and additional costs at later stages for taxation, visa applications or registering to online market places.
How can I sell in the U.S. market?
Turkish companies can enter the sales channels in the American market directly or indirectly.
For direct sales, you can simply start your own company in the U.S. or buy an existing business. Subsequently, you can organize your activities for sales, marketing and logistics as an American company.
In case you consider that it is early for starting an American company, it is surely also possible to conduct market research, sales and marketing (to some extent) using the personnel that you employ for exports at your company based in Turkey.
However, potential clients that may purchase your products usually prefer doing business with a company or brand that is established in the U.S.
In order for consumers to develop some loyalty to your products and brand, you are expected to be a company that can act in accordance with the legal framework that is specific to the U.S. market; such as, corporate law, competition (anti-trust) law, advanced consumer rights, and established market practices; such as, responsive customer relations and easy return processes.
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Business Law
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Antitrust Law
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Consumer Rights
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Product Liability
Therefore, it is important that you operate as an American company, (or at least be represented by an American company), so that you can compete successfully in the American market, and become an influential company and brand whose products or services are sought after.
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